The European way for Ukrainian business: it’s complicated, but has no alternative

Ukrainian businesses are experiencing tough conditions: either they go to the European market, or have to cut production until the complete cessation of their activity. Not all companies will survive this "shock", so in the near future the Ukraine will be in a deep recession.

All hope and responsibility falls on the shoulders of the effective entrepreneurs, who are able to adapt to new conditions. This sector of entrepreneurs that will be able to come and get a toehold on the markets of the EU will be the basis of the new Ukrainian economy and will form the new business elite of the country.

The current geopolitical environment has set the Ukrainian business a difficult dilemma: either it makes its way into the European market, or it is doomed to decline. In any scenario, the Russian market for Ukrainian businessmen will be highly unstable in the foreseeable future, and the internal national market won’t be able to even partially adsorb products from the eastern direction because of the sharp decline in income of the population.